The Brighton Applefest was created in 1975 by the merchants of Brighton, Ontario, Canada to promote the Brighton area, and the apple-based culture around it. It is now Brighton's largest yearly event, taking place annually during the last week of September, and can draw up to 30,000 visitors. The attendance at the 2011 festival, which did not feature the typical car show, was estimated at 20,000. The festival went on hiatus in 2020 and will return in 2021.