Bruce Prichard (born March 7, 1963) is an American podcaster and professional wrestling booker, commentator, manager, and producer. As of August 2020, Prichard is employed by WWE, where he is a Senior Vice President and working as the Executive Director of SmackDown and Raw. As a manager for the promotion, Prichard performed under the ring name Brother Love and served as the original manager of The Undertaker. During Prichard's run as Brother Love, he hosted his own segment, The Brother Love Show where he would usually support the heel wrestlers. After leaving WWE in 2008, Prichard served as the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling (TNA, now Impact Wrestling).