Bumi Serpong Damai, commonly referred to BSD City is a privately developed planned community at Serpong district of South Tangerang, within Greater Jakarta in Indonesia. The project was initiated in 1984 by a group of private developers and starred in 1989. The town is implemented and managed by the holding company PT Bumi Serpong Damai Tbk, which is owned by Sinar Mas Land, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia. BSD City encompasses a total area of approximately 6,000 hectares. The homes in the community are designed to be suitable for Indonesia's upper-middle class, in gated neighbourhoods, each with a different theme. At the time of project development during 90's, BSD City was the most ambitious urban planning scheme in Indonesia to combine h