Burger King premium burgers
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales.
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AngusAngus Burger (Burger King)Angus burgerArch DeluxeBK Chicken FriesBK Crown Jewels lineBK Whopper BarBacon DeluxeBk crown jewels lineBurger King productsCiabatta Bacon CheeseburgerHamburgerList of Burger King productsSteakhouse BurgerSteakhouse XT BurgerThe Angus BurgerThe Angus burgerThe Angus burger (Burger King)The Steakhouse BurgerWhopper
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Burger King premium burgers
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales.
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As far back as the 1970s, inte ...... t advertising for the company.
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The Angus Burger
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The Steakhouse XT
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The Ultimate Bacon Cheeseburger
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Chef's Choice Burger
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Steakhouse Burger
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As far back as the 1970s, inte ...... roducts, upping overall sales.
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Burger King premium burgers
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