CPV-TV (from Chrysalis, Paradine and Virgin) was a company which had bid for three ITV franchises at the 1991 ITV franchise auction. It was a consortium led by Sir David Frost and Richard Branson with further backing from the Chrysalis Group media business and had bid for the East of England, London Weekday and the South and South East England franchises which were then held by Anglia Television, Thames Television and Television South respectively. The intention of the consortium was to create a centralised service for these three franchises with a generic presentation package.