CUFA (Central Única das Favelas) is a non-governmental organization in Brazil. Celso Athayde, a music producer and community organizer born in Favela do Sapo, founded the organization in 1999 with rapper and social activist MV Bill. Beginning Rio de Janeiro, Brazil, with a motto of "fazendo do nosso jeito” (doing it our way), it is dedicated to empowering the impoverished to identify and solve the social problems that affect them most, becoming their own best advocates for change instead of simply being assisted by government and non-profit programs.