Captology is the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc.) created for the purpose of changing people's attitudes or behaviors. Captology is not the same thing as Behavior Design, according to BJ Fogg who is the person who coined both terms and created the foundation for both areas.