Catfishing is a deceptive activity where a person creates a fictional persona or fake identity on a social networking service, usually targeting a specific victim. The practice may be used for financial gain, to compromise a victim in some way, as a way to intentionally upset a victim, or for wish fulfillment. Catfishing media has been produced, often featuring victims who wish to identify their catfisher. Celebrities have been targeted, which has brought media attention to catfishing practices.