The Century Wrestling Alliance, formerly known as NWA Cold Front and NWA New England, is a New England-based American independent wrestling promotion located in Boston, Massachusetts. It was founded by Tony Rumble in 1989, a retired wrestler and manager in International World Class Championship Wrestling, and included much of its roster prior to and following its close during the early 1990s. The promotion eventually replaced IWCCW as the dominant independent promotion in the Greater Boston area and, in 1997, became an affiliated territory of the National Wrestling Alliance. As of 2007, it is the longest-running independent wrestling promotion operating in New England under a single owner, Ellen Magliaro.