Chindon'ya (チンドン屋), also known as Japanese marching bands, and known historically as tōzaiya (東西屋) or hiromeya (広目屋/披露目屋) are a type of elaborately-costumed street musicians in Japan who advertise for shops and other establishments. Chindon'ya, both historically and in the present day, advertise the opening of new stores or other venues, or promote special events such as price discounts. In modern-day Japan, chindon'ya are a rare sight, having be usurped by other forms of advertising in media such as magazines, on television and on the Internet.