The Chinese Dream (simplified Chinese: 中国梦; traditional Chinese: 中國夢; pinyin: Zhōngguó Mèng) is a term closely associated with Xi Jinping, the General Secretary of the Chinese Communist Party (CCP) and China's paramount leader. Xi began promoting the phrase as a slogan during a high-profile tour of an exhibit at the National Museum of China in November 2012, shortly after he became leader of the CCP. The exhibit at that time was called the "Road to National Rejuvenation", and Xi said that the Chinese Dream is the "great rejuvenation of the Chinese nation" (中华民族伟大复兴; 中華民族偉大復興; Zhōnghuámínzú Wěidà Fùxīng).