The Chinese music industry has a growing trends of idols and idol groups, entertainer manufactured and marketed for image, attractiveness. Idols are primarily singers (either as a member of a group or as a solo act), but they are also trained in other roles, such as acting, dancing, and modeling. Unlike other celebrities, idols are promoted through merchandise and endorsements by talent agencies while maintaining a carefully curated public image and social media presence, as well a strong emotional connection with a passionate fan base through concerts and meetups.