The Cinema of Niger began in the 1940s with the ethnographical documentary of French director Jean Rouch, before growing to become one of the most active national film cultures in Francophone Africa in the 1960s-70s with the work of filmmakers such as Oumarou Ganda, Moustapha Alassane and . The industry has slowed somewhat since the 1980s, though films continue to be made in the country, with notable directors of recent decades including , , Mariama Hima, Moustapha Diop and Rahmatou Keïta. Unlike neighbouring Nigeria, with its thriving Hausa and English-language film industries, most Nigerien films are made in French with Francophone countries as their major market, whilst action and light entertainment films from Nigeria or dubbed western films fill most Nigerien theatres.