The cinnamon challenge is a viral internet food challenge. A participant films themself eating a spoonful of ground cinnamon in under 60 seconds without drinking anything, with the video being uploaded to the internet as evidence. The challenge is difficult and carries substantial health risks because the cinnamon coats and dries the mouth and throat, resulting in coughing, gagging, vomiting, and inhalation of cinnamon, which can in turn lead to throat irritation, breathing difficulties, and risk of pneumonia or a collapsed lung.