ClickHole is a satirical website formerly owned by The Onion that parodies clickbait websites such as BuzzFeed and Upworthy. It was launched on June 12, 2014, in conjunction with The Onion's decision to stop its print edition and shift its focus exclusively to the internet. According to ClickHole's senior editor, Jermaine Affonso, the website "is The Onion's response to click-bait content" and serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content.