Club Bing (previously Live Search Club) was a group of online word games by Microsoft that lasted from April 2007 to May 2012. Players who completed or partially completed a game earned "tickets" (originally up to 1000 per day, then later reduced to 500) that could be exchanged for Microsoft or other products. The site was credited with a significant increase in market share for the search engine Bing. On February 15, 2012, Microsoft announced that Club Bing would close on May 31, 2012. Actual gameplay ended on May 15, 2012; prize redemption ended on May 31.