The Comerica Bank New Year's Parade (also known as the Cotton Bowl Parade) was an annual New Year's Day parade held in downtown Dallas, Texas. The parade was sponsored by Comerica Bank, presented by the J. Curtis Sanford Parade Committee, and benefited the Field and Mary Scovell Scholarship Foundation. It was revived in 2007 and was held each year for the AT&T Cotton Bowl Classic. An estimated 100,000 people attended the parade each year. The parade route was 1.5 miles (2.4 km) long, starting in the Dallas Arts District and ending at the American Airlines Center, by Victory Park. It featured about 80 different entries, including about 20 floats and various marching bands, balloons, and other such performances. The parade was followed by pep rallies in the park for each team competing in th