Consumer adoption of technological innovations
Consumer adoption of technological innovations is the process consumers use to determine whether or not to adopt an innovation. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors, the characteristics of the new product, such as its relative advantage and complexity, and social influences, such as opinion leaders.
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Consumer adoption of technological innovations
Consumer adoption of technological innovations is the process consumers use to determine whether or not to adopt an innovation. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors, the characteristics of the new product, such as its relative advantage and complexity, and social influences, such as opinion leaders.
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Consumer adoption of technolog ...... at as a Paradox of Technology.
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Consumer adoption of technolog ...... nces, such as opinion leaders.
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Consumer adoption of technological innovations
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