Conversational Capital
Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.
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Conversational Capital
Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.
has abstract
Conversational Capital: How to ...... Soleil, Red Bull & MGM Grand.
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Dewey Decimal Classification
658.8/27 22
ISBN
978-0-13-714550-8
LCC
HF5415.1255 .C47 2009
media type
non-fiction subject
number of pages
OCLC
publisher
release date
2008-08-07
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17,066,976
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999,613,822
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author
congress
HF5415.1255 .C47 2009
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country
Canada
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dewey
language
English
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media type
Print
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name
Conversational Capital: How to Create Stuff People Love to Talk About
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oclc
214,935,159
publisher
release date
2008-08-07
subject
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publisher
hypernym
comment
Conversational Capital: How to ...... and influential conversations.
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label
Conversational Capital
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Conversational Capital: How to Create Stuff People Love to Talk About
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