Conversational Constraints Theory, developed in Min-Sun Kim, attempts to explain how and why certain conversational strategies differ across various cultures and the effects of these differences. It is embedded in the Social Science communication approach which is based upon how culture influences communication. There are five universal conversational constraints: 1) clarity, 2) minimizing imposition, 3) consideration for the other's feelings, 4) risking negative evaluation by the receiver, and 5) effectiveness. These five constraints pivot on the notion of if a culture is more social relational (collectivistic cultures), or task oriented (individualistic cultures).