Copy to China (C2C or C to C) refers to when a company in China copies the business model of a successful foreign company, especially web and other IT companies. Such companies have often been very successful, out-competing the foreign company on the Chinese market. The degree of copying varies, from simply offering a directly competing service to closely mimicking the look and feel and name as pronounced in Chinese. It is a common topic of discussion how the Chinese IT industry can move beyond simple copying and localization into more innovation.