The Croydon Exp07 was a series of events held from 2007, aimed at business and residents in the London Borough of Croydon, UK to demonstrate the £2bn of development projects planned for Croydon in the next 10 years. It is part of the Croydon Vision 2020 regeneration programme. The council-backed scheme hoped to interest investors to fund part of the regeneration projects around Croydon, and help to establish Croydon as "London's Third City" (Croydon has applied for city status twice but failed. If it had succeeded, the borough would have become the City of Croydon, like the City of Westminster.)