Daan Utsav was formerly known as The Joy of Giving Week. The Joy of Giving Week (JGW) is a "festival of philanthropy" that aims to become a part of the Indian ethos, with the Week being celebrated every year covering Gandhi Jayanti by engaging people through "acts of giving" - money, time, resources and skills - spanning the corporate, NGO and government sectors, schools, colleges and the general public. Originally called "India Giving Week", the name "Joy of Giving Week" emerged from a set of choices provided by the ad agency, Euro RSCG India, which provided PR, creative and media services for the ‘Joy of Giving Week’.This initiative was supported by many NGO's and Corporates. Corporate participate with this venture to fulfill their CSR (Corporate Social Responsibility) function.