De Marchi is a premium Italian sportswear manufacturer and one of the oldest known cycling clothing brands. Its date of founding goes back to a few months after the end of World War II in 1946. Its founder, Emilio De Marchi (1906–1992) was an athlete and manager for Bottecchia, a major professional cycling team of his time named after the great Italian cyclist Ottavio Bottecchia. De Marchi has been uninterruptedly run by the same family since it was founded.