Desperate Scousewives is a British scripted-reality television series based in Liverpool. It premiered on E4 at 10:00pm on 28 November 2011. It ran for eight episodes before being cancelled due to stagnating ratings and a perceived lack of interest in cast members from viewers. The show gained favourable viewing figures for its first episode, debuting with 500,000 viewers, 24% up on the E4 channel's slot average. However, episodes for the rest of the series were regularly below this figure and outside of the E4 top-10 weekly rankings.