Deutsche Allgemeine Zeitung (often abbreviated to DAZ) was a German newspaper that appeared between 1861 and 1945. Until 1918 the title of the paper was Norddeutsche Allgemeine Zeitung. Although Wilhelm Liebknecht, one of the founders of SPD and close associate of Karl Marx and Friedrich Engels, was member of the founding editorial board in 1861, the paper became soon a conservative flagship of the German press ("Bismarcks Hauspostille"). At the end of the First World War, the name was changed to "Deutsche Allgemeine Zeitung", under the intention to form a conservative and democratic equivalent to the British newspaper The Times in Germany and give the Reich a more democratic image. Various liberal and conservative writers worked for DAZ at that time, Otto Flake was head of the Cultural Se