Diet Coke Break
The Diet Coke Break advertising campaign is a series of six television advertisements that ran from 1994 to 2013, used to promote the soft drink Diet Coke. Each advert centers around a group of women ogling an attractive man while he works, soundtracked to a version of "I Just Want to Make Love to You". The first commercial premiered on US television in 1994, and starred American actor Lucky Vanous as a handsome construction worker who removes his shirt while taking his "Diet Coke break". The advert was a huge success, catching The Coca-Cola Company by surprise. Although initially no sequel was planned, Vanous was recast in a follow-up advert, released the next year.
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Diet Coke Break
The Diet Coke Break advertising campaign is a series of six television advertisements that ran from 1994 to 2013, used to promote the soft drink Diet Coke. Each advert centers around a group of women ogling an attractive man while he works, soundtracked to a version of "I Just Want to Make Love to You". The first commercial premiered on US television in 1994, and starred American actor Lucky Vanous as a handsome construction worker who removes his shirt while taking his "Diet Coke break". The advert was a huge success, catching The Coca-Cola Company by surprise. Although initially no sequel was planned, Vanous was recast in a follow-up advert, released the next year.
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The Diet Coke Break advertisin ...... list of "sexist male adverts".
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agency
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Lowe & Partners/SMS
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Lucky Vanous starred in the first Diet Coke Break advert
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English
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Diet Coke Break
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Francois Xavier
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Lucky Vanous
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Nancy Meyer
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Robert Merrill
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The Diet Coke Break advertisin ...... dvert, released the next year.
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Diet Coke Break
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