A digital omnivore is a descriptive term meant to capture the indiscriminate and seamless modalities that consumers use to access the World Wide Web. This cultural meme reflects "the popularization of smartphones and the introduction of tablets and other web-enabled devices that allow consumers to access media content through several touch-points during the course of their daily digital lives." As Mobile Web users increasingly own mobile devices, cross-platform multimedia consumption will continue to re-shape the digital landscape, both in terms of the type of media content they consume and how they consume it.