Discovery Channel (often referred to as simply Discovery) is a television channel which broadcasts to the Flemish market. The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009. Prior to that the Dutch version of Discovery had been available digitally in the area. The launch increased Discovery's reach in the Flemish region to 2.4 million households. The launch of Discovery Channel on Telenet coincided with a major shift in the Telenet analogue offer, which also saw the launch of and vtmKzoom.