Domashny or Domashniy (Russian pronunciation: [dɐˈmaʂnʲɪj]) (Russian: Домашний, literally: "Home Channel", "Domestic Channel") is a TV Network which targets female viewers aged 25–60. It was launched in March 2005. Domashny was aimed to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters. CTC Media created the Domashny brand in 2005 from the ground up. Today, Domashny has a potential audience of 63 million people. In 2007, Domashny's average audience share in its target demographic was 2.4%, compared to 1.7% in 2006.