Du bist Deutschland

Du bist Deutschland (in English: "You are Germany") was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative "Partner für Innovation" consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion.

Du bist Deutschland

Du bist Deutschland (in English: "You are Germany") was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative "Partner für Innovation" consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion.