E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators.
primaryTopic
E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators.
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E. Jerome McCarthy (20 de febr ...... e la Universidad de Minnesota.
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E. Jerome McCarthy é um autor ...... rte-americanas e estrangeiras.
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Edmund Jerome McCarthy (Februa ...... ught by the field's educators.
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Edmund Jerome McCarthy se naro ...... ednání a vědeckých konferencí.
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Jerome McCarthy, né le 20 févr ...... des « 4 P » du marketing mix.
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جيروم ماكارثي (بالإنجليزية: E. ...... سويق شهرة ً "Basic Marketing".
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エドモンド・ジェローム・マッカーシー(Edmund Jero ...... である。マーケティング・ミックスの4Pを提唱した学者である。
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alma mater
Northwestern University, University of Minnesota
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birth date
1928-02-20
death date
2015-12-03
death place
discipline
education
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B. Sc, Northwestern University, 1950
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MA, University of Minnesota, 1954
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PhD, University of Minnesota, 1958
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name
Edmund Jerome McCarthy
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nationality
American
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notable ideas
notable works
Basic Marketing: A Managerial Approach
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occupation
Professor, author, consultant
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OtherNames
E. Jerome McCarthy, Jerry McCarthy
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spouse
Joanne McCarthy
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thesis title
An Analysis of the Use of Marketing Research in Product Development, 1958
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E. Jerome McCarthy (20 de febr ...... e la Universidad de Minnesota.
@es
E. Jerome McCarthy é um autor ...... rte-americanas e estrangeiras.
@pt
Edmund Jerome McCarthy (Februa ...... ught by the field's educators.
@en
Edmund Jerome McCarthy se naro ...... ednání a vědeckých konferencí.
@cs
Jerome McCarthy, né le 20 févr ...... des « 4 P » du marketing mix.
@fr
جيروم ماكارثي (بالإنجليزية: E. ...... سويق شهرة ً "Basic Marketing".
@ar
エドモンド・ジェローム・マッカーシー(Edmund Jero ...... である。マーケティング・ミックスの4Pを提唱した学者である。
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label
E. Jerome McCarthy
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E. Jerome McCarthy
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Edmund Jerome McCarthy
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Jerome McCarthy
@fr
Jerome McCarthy
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جيروم ماكارثي
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エドモンド・ジェローム・マッカーシー
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