Earl Herbert Orser, CM (July 5, 1928 – December 26, 2004) was a Canadian businessman. Born in Toronto, Ontario, the son of Frank Herbert Orser and Ethel Majorie Cox, Orser attended Danforth Technical School. Support from the Leonard Foundation, a financial assistance program for students enrolled in an undergraduate degree program in a Canadian university, allowed him to attend the University of Toronto in 1946. Following graduation, he earned his C.A.. In 1973, he joined the T. Eaton Company Limited and became President and CEO from 1975 to 1977. While at Eaton's, Orser gained a reputation, perhaps unfairly, as the man who ended the iconic Eaton's mail order catalogue in 1976. The decision to end the catalogue was made by the members of the Eaton family who controlled the company, but Ors