Eat This, Not That

Eat This, Not That! (ETNT), is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. It now also includes a website, quarterly magazine, videos, e-books and downloadable PDFs.

Eat This, Not That

Eat This, Not That! (ETNT), is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. It now also includes a website, quarterly magazine, videos, e-books and downloadable PDFs.