Economy Advertising Company is a historic building located in Iowa City, Iowa, United States. It is important due to its association with John Towner Frederick, and the journal he founded and edited, The Midland. This was a literary magazine that focused on regional literature from the Midwest. It featured writers whose work was not being accepted by literary journals in the eastern U.S. that dominated national literary circles. While The Midland had several offices during its run from 1915 to 1934, Economy Advertising Company typeset, printed and bound every edition of the journal. They also provided financial support. Frederick had worked here as an apprentice when he was a student at the University of Iowa. He went on to become the first educator to organize and teach a course in Americ