Edward Anthony "Eddie" Sotto III (born 1958) is an American experiential designer, mixed-media producer, and conceptualist. Sotto was formerly the Senior Vice President of Concept Design for Walt Disney Imagineering, and is currently president of the Los Angeles design firm SottoStudios Incorporated. He also established the think tank Futureproof Experiences in 2020 to address the challenges posed to the experiential industries by COVID-19. In 2002 Sotto was named one of the thousand most creative people in America in the book 1000: Richard Saul Wurman's Who's Really Who by TED founder Richard Saul Wurman. In 2018 he addressed the TEDxBermuda event with his presentation "The How of Wow". He was also named one of the Blooloop 50 list of theme park influencers in 2020.