Effects-based operations (EBO) is a United States military concept that emerged during the Persian Gulf War for the planning and conduct of operations combining military and non-military methods to achieve a particular effect. An effects-based approach to operations was first applied in modern times in the design and execution of the Desert Storm air campaign of 1991. The principal author of the daily attack plans—then Lt Colonel, now retired Lt General David A. Deptula—used an effects-based approach in building the actual Desert Storm air campaign targeting plan. Deptula describes the background, rationale, and provides an example of how an effects-based approach to targeting was conducted in Desert Storm in the publication, "Effects-Based Operations: Change in the Nature of Warfare." The