Eric Clark (29 July 1937 – 22 October 2018) was a British author and investigative journalist. Clark is best known for his book The Real Toy Story, which examines the world toy market and the battle companies have to win over consumers. During his career he wrote several books in both the fiction and non-fiction sectors that have been published in over 20 countries (LINK). His works included thrillers, documentaries, magazine, and newspaper articles.