Ernst Bettler

Ernst Bettler is a fictional Swiss graphic designer. He was invented by Christopher Wilson in a 2000 hoax article published in the second issue of Dot Dot Dot, a magazine of visual culture. According to the article, Bettler was asked in the 1950s to design advertisement posters for Pfäfferli+Huber (P+H), a Swiss pharmaceutical manufacturer. The article states that Bettler knew of the company's involvement in Nazi concentration camp experiments and decided to accept the commission with the intention of damaging P+H. The four posters he created, Wilson's article recounts, were exemplary works of International Typographic Style design, advertising P+H drugs such as "Contrazipan". However, according to the article, the posters featured abstract compositions that could be read as capital letter

Ernst Bettler

Ernst Bettler is a fictional Swiss graphic designer. He was invented by Christopher Wilson in a 2000 hoax article published in the second issue of Dot Dot Dot, a magazine of visual culture. According to the article, Bettler was asked in the 1950s to design advertisement posters for Pfäfferli+Huber (P+H), a Swiss pharmaceutical manufacturer. The article states that Bettler knew of the company's involvement in Nazi concentration camp experiments and decided to accept the commission with the intention of damaging P+H. The four posters he created, Wilson's article recounts, were exemplary works of International Typographic Style design, advertising P+H drugs such as "Contrazipan". However, according to the article, the posters featured abstract compositions that could be read as capital letter