Fairtrade Fortnight is an annual promotional campaign which happens once every year, organized and funded by the Fairtrade Foundation to increase awareness of Fairtrade products. It makes use of volunteers who support the goals of Fairtrade but who may also be committed to the more general concepts of fair trade, ethical trading or concerned by development issues. The concept was pioneered by the Fairtrade Foundation in the United Kingdom, initially held in 1997 in Scotland and directed by Barnaby Miln.