Fantastic Sams Holding Corp. is an American full-service haircare franchise (Fantastic Sams Cut & Color) in U.S. and Canada who pioneered the concept of a no-appointment, walk-in hair salon. With over 800 franchised locations, it was the first nationally franchised unisex salon chain in the U.S. and it is one of the largest salon chains in the U.S. Fantastic Sams was founded in 1974 by Sam Ross in Memphis, Tennessee. Franchising began in 1976, under the title "Incredible Sam's" but was changed in 1981 to "Fantastic Sams" so that it was easier to say. Fantastic Sams salons also sell Fantastic Sams hair-care products.