Far Coast is The Coca-Cola Company's entry into the specialty coffee, tea and premium roast & ground coffee category. Coca-Cola officially launched the Far Coast brand in 2006 with the opening of four "concept stores" in Toronto, Oslo, Singapore, and Atlanta. The stores, which have subsequently closed, were used for the purpose of conducting market and consumer research before the brand was fully commercialized in the early part of 2008. All Far Coast coffee blends are independently certified Fair Trade, Rainforest Alliance, or organic by the OCIA.