Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand. The name "Febreze" is a portmanteu of the words "fabric" and "easy." The company conducted extensive consumer testing and found customers prefer the spelling "Febreze" over "Febreeze," the latter of which came out of an internal suggestion to combine the words "fabric" and "breeze." First introduced in test markets in March 1996, the fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.