Felicia fruticosa is a strongly branching shrub of up to 1.3 metres (4 ft 3 in) high that is assigned to the daisy family with flower heads consisting of about twenty purple to white ray florets encircling many yellow disc florets, and small flat, entire and hairless leathery leaves. Two subspecies are recognized. Felicia fruticosa subsp. brevipedunculata, from the Limpopo Province of South Africa is up to 1.3 metres (4 ft 3 in) tall and has longer leaves of 2.5 centimetres (0.98 in) long and 2 millimetres (0.079 in) wide and nearly seated pale violet to white flower heads. Felicia fruticosa subsp. fruticosa, from the Western Cape province of South Africa, is no more than 1 m and has shorter leaves of 1.25 centimetres (0.49 in) long and 2.5 millimetres (0.098 in) wide with flower heads on