Florida Street (Spanish: Calle Florida) is a popular shopping street in Downtown Buenos Aires, Argentina. A pedestrian street since 1971, some stretches have been pedestrianized since 1913. The pedestrian section as such starts at the intersection of Perú Street and Avenida de Mayo, a block north of the Plaza de Mayo; Perú Street crosses Rivadavia Avenue, and becomes Florida Street. Florida Street runs northwards for approximately one kilometer to Plaza San Martín, in the Retiro area. It intersects Buenos Aires's other pedestrian street, Lavalle, at the heart of the former cinema district.