Fooya (styled as fooya!) is a medical mobile app which uses clinically proven gamification and implicit learning principles to induce children to improve their diet and lifestyle habits, as a scientific and evidence based way to improve health. It was developed by the mHealth company FriendsLearn and was featured as a case study of cutting-edge research methods in areas of emerging technology, during the 2018 International Summit on Social and Behavior Change Communication by Johns Hopkins University Bloomberg School of Public Health, UNICEF and BBC.