Free The Youth is a crew of fashion entrepreneurs in Ghana formed in 2013 by Jonathan Coffie, a Ghanaian interior decorator, and his associate named Kelly Foli, who were then 20 and 17 years old respectively. As the purpose of their initiative was well understood by their fellows, their initiative has grown to become a very strong brand across the globe. There are now of ten key players in the industry in addition to the founders. Among the ten key players are art director Kweku Yeboah and public relations executive Mecha Clarke. Due to their rapid growth in the street wear revolution in Ghana, they have been rated alongside some African labels such as: Casablanca from Morocco, Modus Vivendii from Nigeria, OH OK from South Africa, Suave from Kenya, Daniks Peters from Ghana, Vieg Yuro from