Full Surface is a record label founded in 2001, by American hip hop recording artist and record producer Kasseem "Swizz Beatz" Dean. With the help of his protégé, Cassidy, who was the 1st artist signed, the label was established. The label used to operate through Sony's J and through Universal's Interscope, Motown and Universal Motown. However, the label also had released material through joint ventures with other companies outside the Sony BMG group. It operates as a subsidiary of Warner and is distributed by Atlantic.