The GMC Denali nameplate is used by GMC on its top-of-the-line trucks and SUVs in the line-up. Vehicles with the Denali trim option carry list prices up to 47% higher than those of the regular models. Prices range from $40,240 for GMC Terrain to (as of 2016) $81,270 for a top-of-the-line Yukon XL Denali. The Denali nameplate is often used as an insignia or status symbol, and in particular is popular as a less costly alternative to the Cadillac Escalade. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars. In 2013 it sold more than 75,558 units of the Denali brand, which accounted for 20% of GMC's sales, making it one of GM's most successful sub-brands, all done without any advertising or promotion whatsoever.