Gerald Albert Asher (born 18 August 1932) is an English wine personality, based since 1974 in San Francisco, California. Initially a wine merchant and importer, today he is a wine writer. Born in London and raised partly in rural Essex because of the Blitz, Asher's career in wine began in 1950, when he took a part-time job at a wine retailer in London's Shepherd Market. He founded his own merchant house, Asher, Storey and Co, in 1955, to import rare and lesser-known French wines to Britain. Active until 1970, the firm was widely seen as ground-breaking for its introduction to the British market of several previously obscure wines that proceeded to become popular. In 1971, Asher relocated to New York to take up a senior position at Austin, Nichols and Co, which imported Bordeaux-classed win